Great question in my opinion.
There are so many individuals scattered about on the web claiming to be experts at one thing or another. Some are and some are not. Tread the waters carefully.
I believe most are piranhas. One of the easiest things to do if you cannot make it within your industry is to hang a sign out stating that you are an expert. Once they make that claim, these vultures charge a person for their advice whether it's good, bad or already widely known.
So, how does one decipher through the garbage and scams?
1. Make sure the program, lecture, article, book, etc., is not outrageously priced. I'm sorry; but if something is out of the ball park, the game is over and these people are looking for you to pay their way through life.
2. Research this so-called expert. Make sure they are who they say they are within their industry. Do they have the right to claim they are an expert?
3. Read what they are offering. If the offer is something that you don't need, don't bite.
4. Think about what you're paying for and decide if it is truly worth the cost. Is the value there?
5. Avoid the hype. Don't jump on board just because others are jumping. Listen to your inner voice. In other words, don't be a follower.
You can find experts on the web. Usually they share some valuable information along with their wares. Once you see and understand that they have valuable knowledge, you should move forward and reap the benefits.
Colleen Degnan Johnson